Ecommerce businesses are becoming increasingly popular due to ease of shopping and availability. Customers prefer to buy online rather than spend a great amount of time shopping in a brick and mortar store. However, with the increasing competition, brands need an effective digital marketing strategy to make themselves stand out of the crowd and take their business to a whole new level. A well-built digital marketing strategy goes a long way in enhancing brand presence and increase profits.
Without digital marketing, it is practically impossible for a brand to sustain or become successful. Nowadays the success of a brand is determined by how effectively it implements the marketing strategies into its business model. Take a look at some of the most effective digital marketing strategies for fashion and luxury brands.
1. Build a website – With the advent of time, shopping habits of people are changing. Buyers prefer to shop online sitting at the comfort of their home rather than visit a physical store. Hence, a well-designed and a stylish website which is visually appealing, help brands enhance customer experience and increase conversions. If you are looking for Website Development Company in Delhi, then you are at the right place.
To remain competitive, fashion and luxury businesses need to invest heavily in their website appearance and ensure that the website is regularly updated and tested. Also, employing best UX, UI specialists and investing in SEO helps in optimizing the website and increases conversions.
2. Focus on the social world – Social media marketing is one of the most important aspects for the success of a fashion and luxury brand. Platforms like Facebook are not only a great way to connect with the audience but are also a good place to try PPC advertising. Visual social networks such as Instagram and Pinterest are a great way to promote products. They provide a good opportunity to fashion brands in engaging with the customers and increase brand awareness.
As per a report by Hootsuite, top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter.
3. Create a quality blog – Blogging is one of the most effective marketing tools which help brands share valuable information with the audience and generate traffic. Posting regularly on trendy topics and maintaining a quality blog helps to build a website’s SEO which aids in connecting with the visitors and builds brand loyalty.
4. Email marketing – Email marketing is the most valuable asset to build customer loyalty and increase profits. Buyers love special benefits and offers so brands must make sure that they have a strong email campaign strategy to communicate with the leads and inform them about popular items and offers.
5. Leverage latest technologies –Latest technologies like AI chat-bots help customers 24/7 by assisting them throughout their journey from their landing on the site to the exit. Chat-bots help customers by answering all their queries; hence they increase customer satisfaction as well as the buyer’s experience.
To sum up, the success of a digital marketing campaign depends upon discovering the right trends, implementing them on the right time and measuring their progress to find out what really works for the customers.